If you want to survive and grow your local business, you need customers. But, in order to get customers, you need to promote your local business first. According to a recent survey, only 33% of small businesses reach the 10-year mark. The rest? – They fail. Put it simply, promoting your local business is a must if you want to survive & grow in today’s…
Social media marketing is no longer an option for small businesses, especially in 2021. Yet, there are still many small businesses, which are not active on social media platforms as much as they should. And if you’re one of them, then the first thing you need to understand is that failure to have a concrete social media marketing strategy can be extremely detrimental for your…
Let me tell you a secret. – It doesn’t take a pro to do digital marketing. But, hiring one can most definitely help. In fact, in today’s highly competitive & increasingly complex digital environment, especially, business owners must move beyond the DIY approach and onboard a digital marketing consultant to achieve their desired business goals. But the million-dollar question is: How to find a digital…
Social media provides us with a unique opportunity to connect with anyone and share our ideas all around the world. While individuals are making great use of social media platforms to stay connected with family, friends, and colleagues, brands are also actively utilizing social media as an effective marketing strategy. However, there are many individuals as well as brands who are doing it wrong. Whether…
It’s late, but apt! Twitter, known for its swift spread of the message, has been a bit late but then it finally came up with its own version of Story or Status – a self-vanishing tweet that would disappear in 24 hours. Furthermore, these special tweets won’t have any action to perform that normal tweet do have. Recently, Twitter officially announced its latest feature ‘Twitter…
Well, many of you may think that shopping has always been an integral part of social media – you have Facebook Page Shops and Instagram Profile Shops; so, what’s a big deal? Ahem! There’s a big deal. The real-time online shopping on Facebook and Instagram is going to be real in the very near future. It is the next big thing buzzing across social media. …
Undoubtedly, in near future, businesses are supposed to lean more toward digital strategies and marketing. I don’t want to sound too alarming, but those all businesses would suffer from marketing skills who would still believe in conventional systems. The post-COVID era would raise a barrier on face-to-face businesses inviting an unprecedented challenge; nevertheless, the only sure-fire way is to opt for free digital marketing tools…
5 Quick Tips from a Normal Guy with 40K Followers Let me guess… You want to grow your social media influence. You want to become a sought-after resource in your city or your industry. You want to learn how to get more followers on Twitter. But guess what? – Getting more followers on Twitter isn’t easy as it used to be a few years back….
Ever since Facebook was born, social media platforms have become an integral part of our daily lives. And one common element among almost all these social media platforms is (#) hashtags. The hashtag (#) was invented by Chris Messina in August 2007. And last week, I had the opportunity to interview Chris Messina, who is now popularly known as the Hashtag Inventor. Before I share…
It was 10th May. I was busy wondering about my vacation plans to escape the scorching heat of Ahmedabad when I receive this call from Mr. Amit Rao (yes, it was Amit calling Amit but alas Farhan Akhtar ;-)). I had heard of him and Rao Group of Companies but didn’t believe that he would just call me up. Ideally too, I would have expected…